Sierra Duffey – Medium

Sierra Duffey

she/her/they

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Odes to Montreal I

I moved to Montreal in July 2022. Already the move to this city has been such an enlightening experience. With our Pride Parade being…

Aug 9, 2022

Colourful notebook with a pen and a blue cup of espresso on a marble countertop

Aug 9, 2022

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5 SEO Myths to Ditch As Soon As Possible

What’s the deal with SEO anyway?

Feb 8, 2022

Close up of a person in a yellow sweater typing on a laptop keyboard

Feb 8, 2022

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Earth Day: Building an Eco-Friendly Business

Earth Day thoughts

Apr 19, 2021

Landscape photo of Lake Crescent in Washington State, USA.

Apr 19, 2021

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How to Use Professional Product Images

When it comes to selling physical products, beautiful product photography is key to showing craftsmanship and care that goes into each…

Apr 6, 2021

Screenshot of a product page on Etsy.ca for jewelry

Apr 6, 2021

Behind the Scenes of a Food Photoshoot

Food photography is a whole world of its own. I’ve had a bunch of fun exploring this style over the last few months! Working in my home…

Jan 12, 2022

Man chopping onions with a chef’s knife on a wood cutting board.

Jan 12, 2022

The Perfect Weekend in Montreal

One of my favourite things about Montreal is how unassuming the entrances to restaurants, shops and venues appear to be. But once you walk…

Nov 3, 2021

A landscape photo of the Montreal skyline

Nov 3, 2021

Where to Use Your New Profile Photos

When’s the last time you updated your profile photo? If you think it’s time for an update, you are probably right. But ditch the stuffy…

Oct 9, 2021

Asian woman wearing a white blazer and looking at the camera. She is in front of a red background.

Oct 9, 2021

Tips for a Solid Meditation Practice

Okay let’s just put this out there — meditation is hard. But there’s a reason so many people continue to do it. The effects of a regular…

Oct 4, 2021

A landscape photo of a log sitting in a calm lake.

Oct 4, 2021

Building a Social Impact Strategy

2020 was a year of change in so many ways. From social movements, political turnarounds, and a pandemic widening the existing wealth gap —…

Feb 11, 2021

Five friends sitting on a bench with arms around each other

Feb 11, 2021

Tips for Setting 2021 Business Goals

To put it lightly, 2020 was unpredictable. Going into the new year, setting goals for your small business will be tricky. This year, focus…

Jan 8, 2021

Two young women working on a robotics project in a lab.

Jan 8, 2021

The Truth About Search Engine Optimization (SEO)

SEO goes hand in hand with a well-developed and well-executed content strategy. It is just one piece to the puzzle of your digital…

Dec 7, 2020

Person in pink shoes standing on books to reach a shelf

Dec 7, 2020

Best Mobile and Web Apps for Small Business Owners

As a business owner, the biggest challenge is always to stay organized and accountable. Finding applications that are available on mobile…

Aug 6, 2020

Woman’s hand holding a smartphone.

Aug 6, 2020

Practical Tips for Creating Accessible Web Content

What is web accessibility and why is it important for your site?

Jul 4, 2020

Three people working at a table and laughing together.

Jul 4, 2020

How to Invest in Yourself and Your Business During Difficult Times

This isn’t yet another blog post about how to use all this time you have and destroy your long to-do list. This isn’t a blog post telling…

Apr 8, 2020

Woman lying face-down on a white bed

Apr 8, 2020

How to Prepare Your Inventory for Striking Product Images

Step 1: Hire a professional product photographer

Mar 5, 2020

Cream and lipstick sitting on a wood background surrounded by fruit and leaves.

Mar 5, 2020

7 Tips to Become Your Photographer’s Favourite Client

Working collaboratively is important to get the most out of your photography experience and your final images. Here are some of my tips…

Feb 18, 2020

Girl wearing a denim jacket and red hat holding vintage camera with pine trees in the background.

Feb 18, 2020

Preparing for Your Perfect Headshot Session

All photos in this blog post were taken by Sierra Duffey, sierraduffey.ca

Feb 15, 2020

A girl smiling while looking to the side. She is outdoors and wearing a orange shawl with autumn leaves in the background.

Feb 15, 2020

Fresh Food Finds in Seattle

As an amateur, self-proclaimed foodie one of my favourite things to do while travelling is to sample the local cuisine. No trip is complete…

Feb 10, 2020

A plate of golden and crispy fish and chips on a white plate and a blue background

Feb 10, 2020

Investing in email marketing will get you better results than social media

Today so many small businesses and individual freelancers are all about social media. Social media gets a lot of attention and business…

Feb 8, 2020

Pink envelopes beside flowers on a white background

Feb 8, 2020

On Moving and Minimalsim

Over the past few weeks I’ve been packing up my clothes and selling old furniture and books. That’s because I’m moving — for the fifth time…

Feb 7, 2020

A blue couch by a bright window in a living room

Feb 7, 2020

Sierra Duffey

Sierra Duffey

she/her/they

Photographer and SEO specialist. I work with small business owners and creatives across Canada. https://www.sierraduffey.ca/ I write poetry and other things

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