What’s the deal with SEO anyway? Search Engine Optimization (SEO) is the practice of increasing web traffic through organic search results. Investing in SEO is one of the best investments you can make for your business. It improves your findability and provides long term results. Because Google and other search engines are creating increasingly sophisticated search…

Earth Day thoughts This Earth Day I’ve been thinking a lot about how the ongoing pandemic has affected our planet. Many small businesses are struggling to survive. With new cleaning and sanitary protocols in place, taking care of the environment is not likely to be a top priority. Even on my daily walks…

Why invest in professional product photography? With more businesses moving online, and with so many different products to choose from, it can be difficult to stand out as a small business. When it comes to selling physical products, beautiful product photography is key to showing craftsmanship and care that goes into each item. There are a…

Food photography is a whole world of its own. I’ve had a bunch of fun exploring this style over the last few months! Working in my home kitchen and in restaurants, my love of food has grown immensely. Food and drinks are an amazing conduit to bring families and friends…

One of my favourite things about Montreal is how unassuming the entrances to restaurants, shops and venues appear to be. But once you walk inside, you are almost always transported to somewhere new. Small-looking entrances lead into bustling brunch spots, lively bars, and cozy boutiques filled with curiosities. …

When’s the last time you updated your profile photo? If you think it’s time for an update, you are probably right. But ditch the stuffy Linkedin photo. A professional headshot is a great way to build trust across different platforms and demonstrate your personality. …

Okay let’s just put this out there — meditation is hard. But there’s a reason so many people continue to do it. The effects of a regular meditation practice on mental and physical health are truly life-changing. Eastern cultures have known this for centuries, but more recently, psychologists, neurobiologists and…

2020 was a year of change in so many ways. From social movements, political turnarounds, and a pandemic widening the existing wealth gap — we all had to face some difficult truths about the world around us. Last year put a big focus on small businesses facing immense challenges as…

To put it lightly, 2020 was unpredictable. Going into the new year, setting goals for your small business will be tricky. This year, focus more on your intention and set small milestones to help mark time. …